Τα απαραίτητα προσόντα για θέση Web Analytics Specialist

Η παρακάτω θέση εργασίας είναι για τον ΟΠΑΠ

Ευκαιρίες για επαγγελματική ανέλιξη: Web Analytics Specialist

About Us:

OPAP is the top gaming company in Greece and among the most recognized ones in its sector worldwide. Our aim is to establish OPAP as a world-class entertainment and gaming company, having long-term strategic priorities focus on the customers, on the people, on the network, on the products and on the digital-technological capabilities. We are currently a highly esteemed employer, offering career opportunities and a unique work experience to exceptional professionals and talented young people, through our dynamic Selection & Recruitment Program as well as our Internship/Graduate Programs. Our main objective is to develop a high-performing Team by attracting new talents, as well as developing and creating stronger bonds between our people.

So what’s the challenge…

The Web Analytics Specialist will be occupied with advanced digital data analysis capturing behavioral patterns related to online betting. He/She will contribute on online customer understanding so as to empower fast & relevant CRM initiatives based on online browsing customer habits. The role will entail Website Traffic Reporting, User Browsing Deep-dives, Conversion rate optimization, Digital marketing campaigns evaluation & Machine Learning Practices (Segmentation/Propensity/Next Best Action Models).

Your day to day will include:

  • Creating Website Traffic Reports, Web-User Journey Funnels and several automated dashboards via Google Analytics
  • Leveraging the use of Google Tag Manager for implementing the company’s tracking and user browsing actions identification
  • Combining multisource web-behavioral data with playability data and translate them into insight-full customer centric KPIs (360 Data Cubes) via SQL programming
  • Compiling data monitoring reports describing web visitor’s journey from 1st visit and across customer lifecycle
  • Implementing and automating online campaign evaluation dashboards for customer acquisition and various CRM activities
  • Applying and developing Machine Learning/AI practices as Segmentation, Propensity, Regression & attribution modeling for maximizing promotional relevance and profitability
  • Processing ad hoc deep dives on Customer Browsing Behavior to support business decision making
  • Recommending ad hoc User List Extraction for Promotional Targeting

What you need to succeed: 

  • BSc in Computer Science, Digital Analytics or Business Analytics. MSc degree will be preferred.
  • 2-5 years of experience in similar role in Digital Marketing, E-Commerce or Consulting. Experience in Gaming industry will be considered as an asset
  • Proven track record in analyzing vast customer data and providing actionable insights
  • Excellent knowledge of Google Analytics and SQL programming is essential
  • Advanced knowledge of Google Tag Manager or Firebase
  • Robust knowledge of Data visualization tools (Tableau or Power BI)
  • Knowledge on Big Query will be considered as an asset
  • Business acumen and ability to comprehensively explain complicated concepts
  • Analytical and conceptual thinking
  • Positivity, friendly personality and a genuine team spirit
  • Excellent communication skills in both Greek and English languages (oral and written)
  • Completed military obligations (for male candidates)

What we offer to our candidates:

  • Opportunity to work with #dynamic people full of #passion #integrity & #fun
  • Modern & award winning workplace environment
  • Competitive compensation package
  • Competencies’ & Career Development opportunities
  • Private health coverage

OPAP Group is an equal opportunity employer

 
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